Improve your product packaging


Simplify your product packaging with a single smart barcode. 


2D Barcodes are the future of retail barcodes - they communicate with 

both Point of Sale scanners and smartphone cameras.


In the future, only one barcode - a 2D Barcode - will be necessary on your product packaging.

Traditional retail barcodes (EAN-13 and UPC barcode images) will eventually become redundant, enabling brands to streamline their product packaging with just a single barcode.

This will simplify product packaging, eliminating the challenge of accommodating two barcodes.

Start using 2D Barcodes on your packaging today to get ready for the future, and provide rich digital information for your customers. 

The 2D Barcode is an all-in-one barcode 

2D Barcodes are versatile: They can be scanned at the Point of Sale, providing price information similar to traditional barcodes, and by a smartphone to offer consumers rich digital product information.

2027 Sunrise Date: Retail industry's transition to scanning 2D Barcodes at the Point of Sale

The barcode industry has set a 2027 sunrise date for 2D Barcodes. This means they expect all USA retailers to be capable of scanning and decoding 2D Barcodes at the point of sale by 2027. Retailers using older Point of Sale scanners and software will need to upgrade their systems to support 2D Barcodes. This transition is anticipated to extend globally, with retailers worldwide adapting their systems to decode 2D Barcodes at the Point of Sale.

Eventually in the future, only one barcode — a 2D Barcode — will be needed on your product packaging. Linear retail barcodes such as EAN-13 and UPC barcode images will become obsolete, allowing brands to simplify their product packaging with a single barcode.

This streamlining will make product packaging more straightforward, eliminating the challenge of accommodating two barcodes. This will be especially advantageous for products with limited label space, such as cosmetics and some food items.