Benefits of 2D Barcodes

2D Barcodes: Sharing accurate product information across the supply chain

Better recall management

Photo by Artem Beliaikin
Photo by Boxed Water Is Better

Consumer-friendly access to product information

The same 2D Barcode can display product info in different languages

Photo by Amy Humphries

Benefits of 2D Barcodes:

Easy information sharing

2D Barcodes make it simple and consistent to share product info with everyone in the supply chain and consumers. This reduces mistakes.

Single source of product information

With 2D Barcodes, a single, authoritative source of product information can be maintained and updated by the brand.  This ensures that everyone involved in the supply chain is working with accurate, up-to-date information.

Real-time updates

Brands can use 2D Barcodes to provide real-time updates on product attributes, such as pricing, availability, or promotions. This ensures that retailers and consumers always have access to the latest information, reducing the risk of outdated or incorrect data being shared.

Customised product information

2D Barcodes can encode a wide range of product information, from basic details like product name and description to more specific data like allergen information, nutritional facts, and usage instructions. This flexibility allows businesses to tailor the information they share based on the needs of different stakeholders, whether it's regulatory compliance, marketing, or consumer education.

Enhanced supply chain visibility

For supply chain partners, 2D Barcodes provide a unified source of product data. This visibility helps streamline processes like order fulfillment, invoicing, and product tracking, reducing discrepancies and improving overall supply chain efficiency.

Consumer-friendly access to product information

2D Barcodes make it easy for consumers to access detailed product information by simply scanning a QR code or tapping an NFC tag with their smartphones. This user-friendly approach enhances the overall shopping experience and empowers consumers to make informed choices.

Consistency across sales channels

Whether a consumer is shopping online, in-store, or through a mobile app, 2D Barcodes ensure consistent product information. This consistency helps maintain brand integrity and reduces the likelihood of confusion or dissatisfaction due to inconsistent data.

Global compatibility

2D Barcodes work the same way everywhere in the world. They are designed for global use, ensuring that product information can be easily shared and understood across international markets. 2D Barcodes allow product information to be presented in different languages. This is particularly beneficial for businesses with a global presence or those looking to expand their reach.

Enhanced recall management

In case of product recalls, 2D Barcodes enable swift and accurate communication of recall information to consumers, retailers, and regulatory authorities. This helps mitigate potential health risks and reduces the impact on brand reputation.

Data analytics

2D Barcodes collect the same kind of data for every product. This data helps companies see what people like and don't like, so they can make better products and sell them smarter.