One code, multiple possibilities 

Welcome to the future of product packaging and information sharing — 2D Barcodes. These aren't your traditional barcodes; they represent a new wave of scannable technology that condenses a wealth of information into a single code. This innovation not only streamlines your packaging but also provides multiple layers of information, enhancing user engagement.

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Photo by Joshua Earle

The evolution of packaging

The present scenario

Currently, most products feature a traditional linear barcode (EAN or UPC), which serves a singular function: to be scanned at checkout for pricing and inventory management. This barcode uses a Global Trade Item Number (GTIN) to identify the product but offers nothing beyond that.

The future is near

2D Barcodes are set to revolutionise this system. While the transition is gradual, retailers will soon scan these 2D Barcodes at the Point of Sale. This single code will display the GTIN for retailers while offering an array of information for consumers and other businesses who scan it. This advancement will eventually make the traditional barcode obsolete.

2D Barcodes make products more interactive, efficient, and consumer-friendly. Ready to revolutionise your product packaging? Start today.


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Benefits of 2D Barcodes

Simplified packaging

A single 2D Barcode can encompass all the information you need, enhancing the aesthetics of your packaging and significantly reducing printing costs.

Interactive consumer experiences

The real magic happens when consumers scan the 2D Barcode. From revealing ingredients and sharing recipes to showcasing video demonstrations and offering special promotions, the possibilities for information are limitless.

In addition to enriching consumer experiences, businesses can gather valuable data on consumer preferences and behaviors, facilitating targeted marketing strategies.

Operational efficiency

For businesses, 2D Barcodes streamline inventory management and can even provide real-time tracking and updates, all through a single scan.

Furthermore, integrating this technology into supply chain operations can lead to enhanced supply chain visibility and more efficient logistics, resulting in cost savings and improved customer satisfaction.

Complies with GS1 standards

2D Barcodes utilise GS1 standards. These standards not only ensure reliable information storage and sharing but also grant brand owners complete control over the data.