Benefits of GS1 Digital Links

GS1 Digital Links: Sharing accurate product information across the supply chain

Better recall management

Photo by Artem Beliaikin
Photo by Boxed Water Is Better

Consumer-friendly access to product information

The same 2D Barcode can display product info in different languages

Photo by Amy Humphries

What is a Digital Link?

A Digital Link (also called GS1 Digital Link) is a special type of URI web link that connects a physical product to digital product information. The Digital Link is encoded in a 2D Barcode (usually a QR Code) which is then printed on the product packaging. For more information please see: What is a Digital Link and how does it work?

Benefits of Digital Link 2D Barcodes:

Easy information sharing

GS1 Digital Links (2D Barcodes) make it simple and consistent to share product info with everyone in the supply chain and consumers. This reduces mistakes.

Single source of product information

With GS1 Digital Links, a single, authoritative source of product information can be maintained and updated by the brand.  This ensures that everyone involved in the supply chain is working with accurate, up-to-date information.

Real-time updates

Brands can use GS1 Digital Links to provide real-time updates on product attributes, such as pricing, availability, or promotions. This ensures that retailers and consumers always have access to the latest information, reducing the risk of outdated or incorrect data being shared.

Customised product information

Digital Links can encode a wide range of product information, from basic details like product name and description to more specific data like allergen information, nutritional facts, and usage instructions. This flexibility allows businesses to tailor the information they share based on the needs of different stakeholders, whether it's regulatory compliance, marketing, or consumer education.

Enhanced supply chain visibility

For supply chain partners, GS1 Digital Links provide a unified source of product data. This visibility helps streamline processes like order fulfillment, invoicing, and product tracking, reducing discrepancies and improving overall supply chain efficiency.

Consumer-friendly access to product information

Digital Links make it easy for consumers to access detailed product information by simply scanning a QR code or tapping an NFC tag with their smartphones. This user-friendly approach enhances the overall shopping experience and empowers consumers to make informed choices.

Consistency across sales channels

Whether a consumer is shopping online, in-store, or through a mobile app, GS1 Digital Links ensure consistent product information. This consistency helps maintain brand integrity and reduces the likelihood of confusion or dissatisfaction due to inconsistent data.

Global compatibility

GS1 Digital Links work the same way everywhere in the world. They are designed for global use, ensuring that product information can be easily shared and understood across international markets. GS1 Digital Links allow product information to be presented in different languages. This is particularly beneficial for businesses with a global presence or those looking to expand their reach.

Enhanced recall management

In case of product recalls, GS1 Digital Links enable swift and accurate communication of recall information to consumers, retailers, and regulatory authorities. This helps mitigate potential health risks and reduces the impact on brand reputation.

Data analytics

GS1 Digital Links collect the same kind of data for every product. This data helps companies see what people like and don't like, so they can make better products and sell them smarter.